PRODUCT MANAGEMENT TRAINING
YOUR GROWTH PARTNER
Product Management Training
E-learning
Upskilling
PRODUCT MANAGEMENT EXPERTS
At LAAS By Genius, we elevate product leadership with immersive training. Using interactive simulations and real-world labs, we build strategic thinking, financial analysis, risk planning, and cross-functional collaboration skills.
Learners gain the acumen to develop crisp product visions, generate buy-in, build business cases, identify risks, and lead agile product development.
Modules provide hands-on practice chartering products, analyzing markets, managing roadmaps, and launching with quality. By immersing your product teams in real-world scenarios, we instill consistent product management expertise across your organization.
Pre-Training Assessments
- Interactive case study simulations with branching scenarios - Immersive multimedia cases testing product managers' ability to make key decisions around product strategy, roadmaps, feature prioritization, go-to-market planning, etc. Scenarios branch based on choices made, scoring effectiveness.
- Online courses and knowledge checks covering product management frameworks -
Self-paced video lessons on methodologies like Pragmatic Marketing,Shape Up, Lean Product Process. Knowledge checks reinforce understanding of core PM concepts like product-market fit, MVPs, and product lifecycle. - Individualized quizzes displaying strengths and areas for improvement across key product
management competencies like market/customer analysis, UX design evaluation,
product-marketing alignment, metrics definition, etc.
Product Management Foundations
- Market & User Analysis
Market Sizing & Segmentation - Techniques for defining total addressable markets,
serviceable markets, and segmenting users by demographics, psychographics, and behaviors. Case studies. - Problem Interviews & User Research - Methodologies like "5 Whys", empathy mapping, and ethnographic studies to uncover users' true needs, pain points and desired outcomes. Video demos.
- Competitive Analysis - Frameworks like SWOT, perceptual mapping, in/loss analysis to assess competitive landscape, positioning, and differentiation opportunities. Interactive practice.
- Customer Journey Mapping Visualizing user paths across all touchpoints to identify friction, gaps and areas to optimize user experiences. Hands-on exercises building journey
maps.
Product Strategy & Planning
- Vision & Solution Scoping - Developing compelling product visions that inspire and techniques like solution interviews to clearly define the "what" before the "how." Examples and workshops.
- Product Roadmap Development - Creating effective roadmaps that communicate strategic
direction while allowing flexibility. Tools like GIST planning and SAFe roadmapping. - Incremental Delivery Planning - Prioritizing and packaging product capabilities into minimum
viable releases, incremental bets, and pivot strategies based on learnings. Case studies. - OKR & Metrics Definition - Defining measurable product objectives and key results. Aligning
product metrics like activation, retention, referral and revenue to track success and focus.
Product Design & Execution
- Agile Product Management - Applying agile practices to iteratively build, test, inspect and
adapt products. Scrum, kanban, sprint planners, backlog refinement techniques. - User Story & Requirements Creation - Best practices for writing effective user stories and developing testable product requirements and acceptance criteria. Hands-on practice.
- Product Discovery techniques - Methods like design sprints, prototyping, customer interviews, data-driven experimentation to rapidly test ideas and reduce risk early. Video
examples. - UX Reviews & Design Critiques - Conducting effective UX/UI design reviews and critique
techniques to provide constructive feedback that shapes exceptional product experiences.
Go-To-Market & Product Launch
- Positioning & Messaging - Developing concise positioning to highlight core value and compelling messaging that resonates with customer needs. Exercises and peer reviews.
- Go-To-Market Planning - Creating holistic multi-channel go-to-market strategies encompassing sales, marketing, partnerships for effective product delivery and demand generation.
- Internal & External Launch Planning - Playbooks for driving visibility, adoption, and successful rollout to both internal (customer-facing teams) and external customer audiences.
- Instructor-led Launch Simulations - Hands-on workshops simulating a new product or feature release with teams tackling real scenarios around launch activities.
Product Leadership & Alignment
- Product Instrumentation - Enabling effective telemetry by defining and instrumenting key
engagement, usage and health metrics in products. Leveraging instrumentation tools. - Growth Techniques & Tactics - Growth hacking/marketing strategies like incentivized
sharing, open/closed beta tactics, gamification and other engagement growth techniques. - Product-Led Growth - Using products themselves as a growth vector via trials, freemium models, virality and expansion revenue models to amplify customer acquisition.
- A/B Testing & Experimentation - Establishing systematic experimentation cadences,
defining testing/control groups, metric identification and frameworks like XLDB to drive optimization.
Go-To-Market & Product Launch
- Positioning & Messaging - Developing concise positioning to highlight core value and compelling messaging that resonates with customer needs. Exercises and peer reviews.
- Go-To-Market Planning - Creating holistic multi-channel go-to-market strategies encompassing sales, marketing, partnerships for effective product delivery and demand generation.
- Internal & External Launch Planning - Playbooks for driving visibility, adoption, and successful rollout to both internal (customer-facing teams) and external customer audiences.
- Instructor-led Launch Simulations - Hands-on workshops simulating a new product or feature release with teams tackling real scenarios around launch activities.
Product Optimization & Growth
- Product Instrumentation - Enabling effective telemetry by defining and instrumenting key
engagement, usage and health metrics in products. Leveraging instrumentation tools. - Growth Techniques & Tactics - Growth hacking/marketing strategies like incentivized
sharing, open/closed beta tactics, gamification and other engagement growth techniques. - Product-Led Growth - Using products themselves as a growth vector via trials, freemium models, virality and expansion revenue models to amplify customer acquisition.
- A/B Testing & Experimentation - Establishing systematic experimentation cadences,
defining testing/control groups, metric identification and frameworks like XLDB to drive optimization.
Product Leadership & Alignment
- Product-Market Fit & Pivot Analysis - Techniques for assessing true product/market fit,
identifying gaps to overcome, and key indicators signaling when pivoting may be required. - Product Portfolio & Investment Prioritization - Methods to evaluate pipeline of ideas/products based on metrics, value scores and corporate objectives to inform investment decisions.
- Product-Marketing Alignment - Partnering with marketing to harmonize go-to-market plans, create unified messaging, and integrate seamless content/campaigns across full lifecycle.
- Company/Vision Alignment - Ensuring product roadmaps tie back to high-level corporate vision, strategies and objectives across the entire product portfolio.
AI for Product Management
- AI Product Landscape - Overview of current and emerging AI/ML technologies, products and
use cases across different industries and domains. - Productizing AI -Methodologies for transforming AI models and data sets into viable products considering aspects like distribution, interfaces, pricing and business models.
- Responsible AI - Frameworks like AI Ethics by Design to bake in ethical AI principles around
bias mitigation, transparency, privacy protection from initial product design. - AI Product Roadmapping - Techniques to plan and prioritize AI/ML product capabilities considering factors like data availability, model complexity, compute needs.
- Edge AI & Embedded Integration - Product requirements and constraints when deploying AI on edge devices, IoT endpoints and embedding AI into hardware products.
Post-Training Assessments
- Comprehensive product management simulations Open-ended, multi-stage simulations requiring participants to showcase their full breadth of skills across the entire product lifecycle.
This includes conducting market research, defining product strategy, roadmap planning, requirement gathering, go-to-market planning, growth optimization, and ultimately assessing product/market fit. Simulations will present realistic scenarios like developing a new product,
major new release, or pivoting an existing product based on market shifts. - Certification exams -Comprehensive assessments validating holistic understanding of
product management frameworks, processes, tools and leadership capabilities.
FAQs
How is this training customized to our specific product management needs?
- We start with an in-depth analysis of your organization's product portfolio, development methodologies, go-to-market motions, and strategic objectives. The training content is then fully customized end-to-end with relevant case studies, workshops, and simulations that align to your real-world product challenges and environment.
What is the balance between theoretical instruction and practical application?
- The program follows a blended approach that combines fundamental Product Management concepts and frameworks with extensive hands-on activities. At least 60% of the content involves interactive workshops, simulations, and facilitated product design sprints to build tangible product artifacts and apply learnings.
Can the training be delivered in multiple formats to accommodate our hybrid workforce?
Yes, we offer self-paced digital modules and instructor-led virtual classroom sessions. Content and hands-on activities are purposefully designed to be delivered consistently across these formats.
How do you integrate emerging best practices around AI product management?
Our curriculum covers the complete AI product lifecycle - from machine learning use case identification, ethical AI design, and unique AI roadmapping needs to deployment considerations like edge AI. We leverage the latest research and AI Product Management frameworks.
How do you measure training effectiveness and long-term skill retention?
- Proficiency is assessed through pre/post skills assessments, capstone simulations, and certification exams validating applied understanding. Participants create personalized Product Skills Portfolios highlighting areas of strength/improvement for continued professional development.
Can the training be tailored for specific product domains like SaaS, mobile apps, hardware?
- Absolutely. While covering universal product management foundations, we can further tailor case studies, examples and activities to match the nuances of developing products in your specific domain and growth model whether that's SaaS, mobile, hardware, enterprise software or otherwise.
YOU ARE IN GOOD Company
LET’S WORK TOGETHER
Maximize program delivery capabilities through our tailored training solutions. We'll collaborate closely to develop an immersive, multi-modal learning journey elevating skills in program strategy, governance, financial oversight, risk mitigation and leadership. Contact us today to discuss partnering with our industry-leading training professionals.
Attempting to scale our eLearning team internally to meet rapidly growing content demands would have entailed tremendous recruitment costs and delays.
Engaging Genius Publicity's LAAS solution
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As a small L&D department, we struggled to produce training content quickly enough for the organization. Partnering with Genius Publicity & leveraging their LAAS offering was tremendously valuable. Their team of experienced eLearning professionals empowered us to accelerate course development enormously. What previously would have required years of internal effort was accomplished in a matter of months.
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"Partnering with Genius Publicity for their LAAS solution was the best decision we made from a corprate training perspective. Their rapid course development and localization enabled us to upskill employees globally at the pace our fast-changing industry demands!"
CLIENT:
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